We were guided by the notion to present domestic envoys of fashion and their latest designs at the COMTRADE FASHION WEEK in a more focused manner having in mind similar world performances and to additionally prod on domestic fashion industry. Belgrade FASHION WEEK above all wishes to present high quality, creative fashion items characterized by the uniqueness of collections produced both by the fashion houses and the individual designers. Transferring the centre of gravity towards the collections which are not done on large scale basis is one of the underlying ideas of the staff which took the initiative from the very beginning. This in global terms already adopted principle of doing business in fashion is priceless for promoting our textile and garment industru and loyal competition within it. Pursuing this train of thought, this country's fashion houses tend to adhere both to well-known designers and gifted less known individuals young of age but who will still distinguish themselves from the others via their distinctive handwriting at the fashion scene. BELGRADE FASHION WEEK tends to bring all the aspects of fashion industry and ways of presenting it in prominence, thus is attentive to the ways all pulications are printed, advertising (live TV transmissions, specialized fashion broadcasts covering all the events at the Fashion Week), public relations, the selection of sites where the performances should be held, the scene, styling and all the accompanying details, and to make sure all the participants are treated as equals. FASHION STUDIO CLICK, organising the events, engages the authoritative associates and top models at the domestic fashion scene in order to ensure that FASHION WEEK ia an event of the highest repute. Besides excellent way of organising and presenting it, FASHION STUDIO CLICK enables us all to establish professional contacts being one of the most active agencies in Yugoslavia and having already established cooperation with almost all companies, individuals and media of importance. CLICK has formed an ample database in the meantime. COMTRADE FASION WEEK is besides that of indirect envoys of fashion, succeeded in gaining affection from the part of non-fashion companies. A gigantic computer company COMTRADE GROUP offered general sponsorship for this event from its inception and due to this fact the whole performance was named COMTRADE FASHION WEEK. Above all, the number of both domestic and foreign companies wishing to sposor, support and in any way include their name in the events, is increasing even as we speak.