"Fashion is not an aesthetics frivolity, an accesory to our living together, it is its prominent landmark. The fashion edifice has todden its way in the history of vogue, reached the summit of its own might, managed to remould the whole mankind according to its own image, it once was on the perimeter it is superior today." GUILLE LIPOVETSKI "The Empire of the temporary" More often than not it is said that fashion has not offered anything novel for such a long time. We should not agree with the statement for, Mary Antoanette's stylist had demystified already the issue of the novelty when she was, at the request of her mistress asked to tailor something novel for her, she replied " A novel thing is the thing forgotten." We should disagree with the statement even more if we consider fashion bearing in mind all its diverse implicaions from the industrial artifacts to media culture, from the business of advertising to ideology, from the gist of information to the gist of the society. Bearing in mind these aspects of fashion, Fashion Studio CLICK has been organising COMTRADE FASHION WEEK, a spectacle which gives effort to open to view the fashion with all its subtleties, the manifestetion similar in many respects to those in world metropoles. Whatever the ways of charaterizing fashion were, Belgrade COMTRADE FASHION WEEK, the fourth in succession has proven so. On one hand, yound designers who have started their prosper careers within projects organised and under the aegis of CLICK (Aleksandar Protic, Dejana Momcilovic, Jelena and Svetlana Prokovic) have recently had their shows containing garments manufactured in prominent fashion houses. On the other hand, those that had supported in a subtle and an aloof way and had reviewed and evaluated whether to join or not. By means of IV Belgrade COMTRADE FASHION WEEK it became obvious that there is an evident concortd between domestic fashion emissaries and business people regarding the aestethic, comunicational and economical might of vogue. The organising firm, Fashion Studio CLICK has ratified a five year contract and has become a member of COMTRADE GROUP. ERICSSON from Sweden is one of the sponsoring companies of the Fashion Week due to their utmost satisfaction with the cooperation and its outcome in business terms. Furthermore it has become the exclusive sponsor of IV COMTRADE FASHION WEEK. Since it has established itself as a traditional spectacle, COMTRADE FASHION WEEK will still brin into prominence the most creative and prolific fashion designers, both those already established and the auspicious ones. It will proceed to search for new sites for the fashion shows to be presented (Barutana, Zepter Palace) and look for new designers, makers of ornamental artifacts and accessories and to top it all, with its repesentation of Yugoslav fashion on CD-ROM.