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30th AMSTEL FASHION WEEK AWARDAS
Darko Kostić's fashion show closed the 30th Amstel Fashion Week
COSTUME NATIONAL IN BELGRADE
ALEKSANDAR JOKSIMOVIĆ RECEIVED THE PRESTIGIOUS AWARD
SERBIAN BRANDS GALA FASHION SHOW
JASMINA SANADER - "CYBER COFFEE" JEWELRY COLLECTION
FASHION VIGNETTES
CREATIVITY NIGHT
NATAŠA ŠARIĆ - EXHIBITION OF TIES
“OZON” GALLERY HOSTING
FASHION WEB PROJECT AWARD 02
BELGRADE FASHION WEEK AWARDS
ELLE FASHION AWARD
GRAZIA
FASHION BEING THE MOST DYNAMIC ON INTERNET
FASHION VIGNETTES CLOSED 29TH BELGRADE FASHION WEEK
Wishing to emphasize the design and fashion as art, at the expense of their simply commercial side which is usually the one put at the foreground in standard fashion presentations like fashion shows, a group of prestige Serbian designers gathered together around the project “Fashion Vignettes” which was realized within a romantic ambience of the King Peter I Villa in Belgrade. Each of the designers had at his disposal one room of the historical building of King Peter I house, the edifice that was made a kind of pavilion for the occasion where they could exhibit their modern artistic forms. Natasa Saric, Ana Ljubinkovic, Bojana Jovanovic, Daniela Glisic, Lada Dragovic and the designers group “Mimimaso”, they all “told” their fashion stories through performances and drama scenic plays. After the presentation had ended, there was a cocktail prepared for all guests in the beautiful garden of this magnificent edifice. The guest among whom there were Slavimir Stojanovic with his wife, Dragana Cosic and many others, they were all talking and exchanging opinions and impressions at the ambience filled with music and flowers of magnolia which made that evening look even more magic. This way, one more successful edition of Amstel Fashion Week has ended.
Memories
Andjelka was a costume designer, fashion designer, an artisan of painting on textile, a devoted creator and maker of the first fashion sparkles in the surrounding, one of the most deserving persons for establishment of the Department for modern clothing at the School for Applied Arts. In 1994, she received a reward for the lifework by ULUPUDS, and in 2009, she was awarded at the Belgrade Fashion week for the inestimable contribution to the development of fashion as form of art.
Numerous representatives of different generations of students, who are today eminent fashion designers and who for their education have to thank to professor Slijepcevic, showed their designs within this fashion show. Many of those students by this fashion show have expressed their gratitude and paid honor to their late professor. The audience was at the occasion to enjoy the designs created by: Doda Komad, Ljiljana Zegarac, Gordana Ciric Krstic, Zora Mojsilovia, Ingrid Huljev, Ana Lekovic, Vlada Stojanovic, Vera Kotarac, Leo Kulash, Ivanka Jeftovic, Mira Milanovic, Zoran Stanic, Pedja Neric, Sonja Krstic, Boris Caksirana, Tanja Cicanovic, Jelena and Svetlana Prokovic, Aleksandar Protic, Bata Spasojevic, Vesna Matijevic, Olivera Kapor, Maja Nedeljkovic Davidovac and Bojan Milisavljevic.
By this project, the organizers wanted to perpetuate the memories of Andjelka Sljepcevic, a woman that actually started the creation of the fashion scene in our country!
CHOOMICH OPENS FASHION WEEK
29th AMSTEL FASHION WEEK
The press cocktail organized by the Fashion Studio Click was held on Wednesday, 23rd March, in the restaurant “Kalemegdan terrace“. The occasion was to announce the 29th Amstel Belgrade Fashion Week. Numerous representatives of the electronic and press media, as well as guests and friends of the Fashion Week, were first addressed by Mr. Nenad Radujevic, a Managing Director of the Belgrade Fashion Week, who introduced the present attendants with the Manifestation program.
Wishing to continuously change its way of working and tending to achieve better results, for this season theme, i.e. campaign FS Click has chosen metamorphosis – constant encouragement to search something new, different and better.
Fashion Studio Click, as the organizer of the most prestige domestic fashion manifestation, shall make an effort to present throughout the Belgrade Fashion Week program quality actors working within domestic fashion market – domestic Fashion companies, representative foreign brands, independent authors, as well as young designers. In this way, the Belgrade Fashion Week shall put to the foreground the fashion design as the most important aspect of the manifestation of this kind presented in the Eastern Europe.
The press representatives had the occasion to talk to the designers that shall participate in the Amstel Fashion Week, where numerous persons from public life also attended the press cocktail.
Ana Sekularac coming from London to Belgrade catwalks
On the 29th Fashion Week, Ana Sekularac shall present her collection autumn/winter 2011 which embodies the freedom, power, sensuality and love that a woman spells. Each piece of clothing presents one of these emotions through the material she uses, delicate chiffon and comfortable velvet, up to the pantone of white, red, sand color or chocolate, and that way encourages the one who wears it to experience and express freedom, her inherent power, sensuality and above all, love she expresses in her unique way. This season, the exceptional chiffon dresses with the ruffle skirts and skillful drapery are at the foreground of design and they present new type of modern womanhood and elegance.
The fashion show Memories in honor of Andjelka Slijepcevic
The part of this year Fashion Week program we are especially proud of is the fashion show Memories, as a sort of homage paid to a professor at School for Applied Art, Andjelka Slijepcevis, who has recently passed away, a woman who founded a Department for Modern Clothing at the School and made foundations for fashion designers education in Serbia. Fashion fans shall have the opportunity to enjoy the designs made by her students, today’s leading designers, who had formed their artistic and creative expression having been directed by her, but had also kept their individual expression: Bata Spasojevic, Doda Komad, Bojan Milisavljevic, Boris Cakshiran, Vesna Matijevic, Gordana Ciric Kostic, Vlada Stojanovic, Zora Mojsilovic, Vera Kotarac, Zoran Stanic, Ivanka Jevtovic, Ingrid Huljev, Olivera Kapor, Pedja Neric, Sonja Krstic, Leo Kulas, Ana Lekovic, Mira Milanovic, Ljilja Zegarac, Tanja Cicanovic, Svetlana and Jelena Prokovic.
Besides her career as a professor at the SAA, she designed costumes for many popular performances: Herkul and Amazonians, Licidarsko heart, Symphony dancing, as well as for films: Gaps, Time of love, Medallion with three hearts... She also had cooperation on making drawings for newspapers “Politika”, NIN and other renowned newspapers and magazines. Andjelka Slijepcevic, a master in painting on textile, first who brought batik technique to Serbia, was one of the pioneers of modern fashion styles in Serbia and former Yugoslavia.
Coming from Miami directly to Belgrade Fashion Week
At the Miami catwalks, he presented his collection spring/summer 2011, each piece of clothing justifying the collection name Individual. After the Fashion Week in Miami had finished, Bata received a deserved award The Rising Stars, so we expect him to make many more interesting designs in future.
Young designers at the Fashion Week
Fashion Week organizers have cherished the trend of promoting new talents during all these years, so young designers shall have the opportunity to express their skills to invent and bring freshness onto the fashion catwalks this time too, at the 29th Fashion Week. Fashion fans shall have the opportunity to see the designs made by Ines Jankovic, Ljuba Sikimic and Mira Misljena for the first time, to meet a guest from Slovenia, and see new collection made by Marta Miljanic who exhibited her designs at the Fashion Week 2010.
Ines Jankovic, after she had finished her studies at the prestige Italian Schools in Florence, Rome and Milan, came back to Serbia where she achieved great success at the Grazia competition for young talents. At the Fashion Week, she shall present her collection Birkin Rapsody.
Ljuba Sikimic has graduated at the Fine Arts Academy in Belgrade and acquired MA degree at the Institute for European Design in Milan. He is the owner of Railway brand, and he shall present his first collection Intensity at the 29th Fashion Week.
Miro Misljen has studied Interior Design, and in 2007, as a twenty-year-old young man, he opened his first boutique. Along the Belgrade catwalks he shall present his mixed collection spring/summer 2011 named Plastics.
Marta Miljanic has graduated at the Fine Arts Academy in Belgrade and presented her graduate collection at the last Fashion Week. This year, she shall present her collection Ambiguity of beauty.
AWARD "BORIS NIKOLIC"
Because of everything that Boris left behind on our fashion scene, this award has a specific greatness and importance for all designers that had participated at the Fashion Week.
Igor Todorovic, general and responsible editor of FTV See, has explained the decision before all members of the jury as follows: “An interesting response towards the tradition, interesting seduction with costumes of faraway epochs, and all of this in monochrome rich designs of clear geometry…. The author`s work who has played with something that can be called tradition, entertainment, unsolved mystery, some may call it pure philosophy or maybe spiritual conscience ….. the Chinese has started, it could not be other way, in the end everything is Made in China, Japanese people have made perfect and turned into something uzvišeno, ORIGAMI!!!
Ivana Pilja, we congratulate you on the award Boris Nikolic which you deserved and BE GREEN IN ANY COLOUR YOU WEAR!”
BAZART AWARDS
Nice weather suited fashion fans that gathered in large number to find out who was officially the best at the most prestige fashion manifestation in the Region. Traditional Bazart awards, which have been awarded for years by the magazine Bazar, received the following designers:
JSP – Jelena and Svetlana Prokovic – best fashion show award
Pedja Neric – best collection award
Doda Komad – award for the best
Maja Atanasijevic – best lady model
Aleksandar Jovovic – best male model
BFW AWARDS
ELLE FASHION AWARD
„Editing Team of the Magazine ELLE have decided that the prize ELLE Fashion Award for the most striking collection shall be given to the designer Ivana Pilja for the collection that she had presented at the 28th Amstel Fashion Week. Following the way of the greatest names of the fashion vanguards, Ivana Pilja has shown the collection which attracted the attention of the fashion world. Sticking close to her vanguard expression and respecting great man being her idols, she has made a collection that surely has an outstanding position on the domestic fashion scene. Garments that she has designed, show maturity, originality and vision. For all before mentioned ELLE is proud to congratulate Ivana Pilja. ”
During the Fashion Week, beside this prestige award, Amstel Fashion Photo Session photo opening was organized for the visitor with the best style. After the photo shooting at the Amstel fashion catway, you were supposed to find your photo on the Facebook and on the Amestel Fashion Week fan page check your photo and invite friends to vote for it. Three persons whose photos won most likes on amstelfashionweek fan page were also awarded!
Spectacular closing
During only six days, audience have seen around fifty fashion shows and presentations of domestic authors, as well as foreign and domestic brands that have high position on our market, which once more confirmed that Fashion Week is a premium event in the surrounding. As an additional confirmation of this fact are data that the just finished Belgrade Fashion Week was attended by a large number of Media representatives from Croatia, Slovenia, Bosnia and Herzegovina and Italy so the comments given upon the organization and the quality of the Manifestation are very positive. The interesting information is that during the JSP fashion show the records for the Slovenian “The next top model” were shot and several Slovenian models were wearing sisters Prokovic designs, who have a successful business in Slovenia and Serbia.
The Organizers have preparations for recent ceremony of awarding fashion prizes that shall be held most probably on 10th of November, but the details about this shall be available in time.
EXHIBITION OF DARKO KOSTIC
Actually, it is an exhibition consisting of photos which author is Aleksandar Crnogorac, who studied at the prestige Parisian Institute for Photography, SPEOS and Darko Kostic`s latest creations exposition.
The author’s wish is to bring back to Belgrade a forgotten esthetics of a cosmopolitan spirit; the inspiration has been found in Paris and Milan – the World Fashion Centers, in their streets, bars, clubs…
The exhibition shall be exposed in the Belexpo Center foyer from 28th to 30th of October during the period of fashion shows. A part of this exhibition has recently been presented at the Festival of Photography in Aril (France).
FASHION VIGNETTES ANNOUNCED THE BEGINNING
Tonight, Amstel Fashion Week shall present a fashion show with humanitarian character Doggy Style and fashion shows of the students from School of Applied Art, Fine Art Academy, and French School of Fashion Mod’ART and School for Art&Design - Megatrend.
PARTY ANNOUNCEMENT
26th October, 10:00 p.m., Mladost Club; 44 Karadjordjeva Street.
28th October, 11:00 p.m., Quarantine Club, 80 Krunska Street.
29th October, 11:00 p.m. Plastik, at the corner of Dalamtinske and Takovska Street.
30th October 11:00 p.m. Hallof Belexpo Center, Fashion Company & Amica surprise party.
31st October 10:30 p.m. Mladost Club, 44 Karađorđeva Street.
The 28th Amstel Fashion Week slogan shall be „Be green in any Color You Wear“, which presents the idea of synergy of creativity and ecology together with the wish to attract the attention of people and focus it on the serious global social problem using Fashion as channel. The representatives of Media had the chance to speak to the designers who participate in the Fashion Week; the Cocktail was attended by many public persons.
BE GREEN IN ANY COLOUR YOU WEAR
Riches of creativity and great talent shall be promoted first at authors` fashion shows of the most eminent domestic designers: Ana Sekularac, Dragana Ognjenovic, Doda Komad, Darko Kostic, JSP, Bata Spasojevic, Irena Grahovac, Peđa Neric, Tamara Radivojevic, Iva Stefanovic, Ana Ljubinkovic, Dejana Momcilovic, Dejan Despotovic, Viktoriae Dzimrevska, Dragan Milenkovic, Tatjana Stankovic, Tijana and Mila Popovic, Ivana Pilja, Stanislava Sindjelic, Aleksandra Pecic, designer duo Mimimaso...
One of the main Belgrade Fashion Week missions is recognizing and affirmation of young talents, so this time too, a significant part of the program shall be devoted to young still not confirmed designers, like students from the Fine Arts Academy, School for Applied Arts, School for Art and Design - Megatrend and students from French Fashion School Mod´Art.
During all these years the organizer has done his best to make fashion in our country become and have the status of serious business, the one it has already had in developed countries. Within that context, world fashion brands present on our market shall show their current collections. The most famous among them are certainly the following: Replay, Energie and Miss Sixty that shall be presented to us by Fashion Company, Puma shall be presented by N Sport, as well as several interesting brands that you can buy in N Fashion shops (No excess, Staff jeans and co and Freesoul), while new salon Alchemy shall present exclusive wedding dresses of the Spanish brand Yolan Cris... A part of Fashion Week program is devoted to the most important domestic fashion companies and brands like Bugatti, Change me, PWL by Boško...
BEO DESIGN COLLECTIVE IN PARIS
BAZART AWARDS
Expert jury brought their decision with the following explanation: „We have to admit that this time at the Belgrade fashion cat ways there was something for everybody. We have seen collections for men, a variety of bathing costumes and underwear, performances within unusual mansions of Belgrade (Villa Kralj Petar I on Senjak)... We shall act as sportsmen this time – „in the rhythm of football“, so speaking in the sports way, we shall give the trophies as „BazArt“ to those that were the most creative and successful this season."
The Traditional Bazart awards that thAe magazine Bazar has been giving for a long time, were given this time to:
Delta Sport – for the fashion show Fashion&Fudbal – award for the best fashion show
Boris Ćalić – award for the best collection
Martini Vesto – award for the best fashion show styling (styling designed by Boško Jakovljević and Tijana Pavlov)
Ines Ćulibrk – as the best lady model
SrÄ‘an Sarić – as the best model
ELLE FASHION AWARD
GLORIA GLAM
„Last year, Magazine Gloria made an award for the best styling of public person which is being given within domestic fashion manifestation. This time too, the award was deserved by an exceptional person. No matter she is at an important business meeting or she is watching a tennis match at the Australian Open, Mrs. Milka Forcan astonishes surrounding by her perfect fashion style; she can this way walk by any world fashion icon. Besides her delicate sense for the fashion, she is an educated woman too, as well as a person with working ethics, ability and energy that helped her win prejudice about the traditional position of women in Serbia. A rich business biography, attractive engagement within social life and perfect elegance make her a person that leaves a strong impression anywhere she appears, so Magazine Gloria is proud to award her with Gloria Glam award for the entire mentioned, within the Belgrade Fashion Week.”
AWARDS FOR THE BEST STYLING AMONG THE VISITORS OF THE FW
Within Belexpo center, the Amstel Fashion Photo Session was organized as an opening to choose the visitor with the best styling. After the photo session at the Amstel fashion cat way, the visitors had to find their own photo on Facebook and Amestel Fashion Week fan page, mark it and invite their friends to vote for it. In that way the result of the voting was decided by this fashion manifestation fans, because the winner was the one whose styling and the photo was most liked by the Facebook audience. Naime, three photos that won most likes at the Amstel Fashion Week fan page were awarded the digital photo camera. The winners are: Dunja Majstorović, Neda Petrović and Aleksandar Živković.
Magazine Stil that is at the very top list of magazines according to the reading, has awarded the best new style among the women visitors of the Amstel Fashion Week. Ana Ostojić, the executive editor of this magazine has stated: „The jury had really hard work, because the Fashion Week is an event that gathers a large number of creative persons and I have to admit that the competition was extremely strong. After a long time we had spent deciding, we chose a young Katarina Mišović as the one that definitely deserved to receive this flattering award. Magazine Stil shall give a chance to Katarina Mišović to present her ideas in the highlight throughout the fashion editorial and interviews”.
AWARDA FOR THE MOST POPULAR FASHION SHOW
Nenad Raduejvić on behalf of the Amstel Fashion Week Organizing Team awarded the most popular fashion show, the one that had attracted the attention of the audience most, as well as the attention of VIP and media. This flattering award belonged to Fashion Company for presenting collections of the worldwide famous brands Replay, Miss Sixty and Energie at which among numerous VIP within the audience, some of them had even walked along the cat way.
THE BEST CLIENT OF THE PROJECT - N SPORT
DARKO KOSTIC CLOSED THE AMSTEL FASHION WEEK GLAMOROUSLY
Darko was first introduced to the public in 1999 as the youngest participant of the Belgrade Fashion Week ever! Since then he is a regular participant in the most prestigious fashion event in the region, which has built his name and made him synonymous with prestige and luxury in this part of Europe!
After performing about 40 designers and brands in the 27th Amstel Fashion Week and presentation of trends that will be current in the future, before some 15,000 visitors, organizers have announced the next Fashion Week for the period from 20 to 29 October 2010! Until then, keep in mind that fashion, this year as well, is the most important secondary thing in the world!
FASHION VIGNETTES
FASHION AND FOOTBALL
SERBIAN FOLKLORE IN MODERN FASHION DESIGN
Fashion Studio Click has gathered a group of fashion designers that had created and made stylized clothing and fashion details inspired by the ornaments on zubun (a kind of sleeveless pullover with a wide opening at the front side), as one of very important traditional clothing of women in the Balkans. In corporation with the Belgrade Ethnographic Museum, at the exhibition, the affirmed designers expose their work inspired by Serbian folklore: JSP – Jelena and Svetlana Proković, Tamara Radivojević, Sandra Janković, Evica Milovanov Penezić and students of the French School of Fashion Mod Art Belgrade, Fashion Studio Click wants to remind you all of the rich cultural heritage of the people living in this country. The exhibition shall be exposed in the Ethnographic Museum from 19th till 25th of April. The same exhibition shall be exposed in Paris at Serbian Cultural Center in July 2010 during the High Fashion Week. Throughout this Project supported by the Belgrade Chamber of Commerce we tend to stimulate, improve and develop the activities of women entrepreneurship activating different associations of women textile workshops. As MA Ljiljana Petrovic, a costume designer and professor of scene costumes at the Faculty of Applied Art in Belgrade says: “The Zubun Exhibition presents a big step forward in representing our tradition and not only research, meaning and association which it offers in the process of revealing modern forms of costumes and accessories, this way a new chapter in esthetics has been opened. Emphasizing the Rolan Bart words, that clothes is a letter which has its own ambiguity, it is an instrument that serves context that overcomes it, our eminent female artists and designers turn zubun into a universal ars poetica, comprehensive reflection and complete version of invisible reality. “The ceremonial opening of the exhibition was attended by numerous citizens, as well as persons from public and cultural life.
AMSTEL FASHION WEEK ALIVE ON INTERNET!
Besides direct emitting of the fashion shows from "Belexpocenter", from 20th till 25th of April, on the Portal there shall be short video reports from the most important events at the following Fashion Week, as well as the statements of some participants and visitors. Thanks to Amstel, the General sponsor of this important fashion manifestation, there shall be alive emitting of all happenings in Belexpo on the web address www.amstelfashionweek.rs
In Belexpo center there shall be organized Amstel Fashion Photo Session, a photo opening to choose a visitor with the best style. After the shooting at the Amstel fashion catwalk, you should find your photo on Facebook and Amestel Fashion Week Fan Page, mark it and invite your friends to vote for it. In this way the final decision is brought by fans of this fashion event because the winner is the one whose styling and photo is favorite to the Facebook audience. However, the photo that wins most likes shall be awarded a digital photo camera.
PRESS COCTAIL
Besides the designer Darko Kostic, whose fashion show shall mark the closing of Amstel Fashion Week on April 25th, the cocktail was attended by numerous public persons - Ivana Bajic, Jugoslav Pantelic, Snezana Dakic, Tamara Bakic and many others.
BRANDS
the status of serious business in our country, the one it already
enjoys in the developed countries. In this context the world fashion
brands that are present on our market shall present their currant collections.
The most famous among them are certainly the following: Hugo Boss,
Fashion Company presents Replay and Sixty group- Miss Sixty, Killah,
Energie, N fashion, Monsoon, Accessorize, Greek brand Attrattivo,
Italian brand Pompea ... Within this Fashion Week a part of program is
devoted to the most important domestic fashion houses like Bugatti for
which Vesna Matijević designes, TFY with the team of designers of Bata
Spasojevic, Vlada Savic and Aleksandar Ziravac, Martini Vesto...
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TEN YEARS OF WORK
This fashion show, the location of the
happening is still a secret, shall present the ceremonial closing of
the Amstel Fahion Week. ( on 25th of April, on a secret location at 8
p.m.)
ZUBUN EXIBITION
Presenting the Zubun Exhibition where JSP – Jelena and Svetlana Proković, Tamara Radivojević, Sandra Janković, Evica Milovanov Penezić and students of the Mod Art Belgrade exhibit their work, and in cooperation with the Belgrade Ethnographic Museum, Fashion Studio Click wants to remind you all of the rich cultural heritage of the people living in this country. The exhibition shall be exposed in the Ethnographic Museum from 19th till 25th of April. The same exhibition shall be exposed in Paris at Serbian Cultural Center in July 2010 during the High Fashion Week. Throughout this Project supported by the Belgrade Chamber of Commerce we tend to stimulate, improve and develop the activities of women entrepreneurship activating different associations of women textile workshops. The Project”Support to preserve and improve old crafts in the Republic of Serbia” which has been made by the Ministry of Trade and Services, has been helped by the Serbian Old crafts catalogue which has been made in corporation with experts from Belgrade Ethnographic Museum which professionally studies old crafts.
(Ceremonial opening of the exhibition shall be in the Ethnographic Museum on 19th of April at 8p.m)
26th FASHION WEEK IS CLOSED
Besides expositions Fratteli, Tjana Pavlov and Tiffany, the Belgrade Fashion Week was closed with Suzana Perić exposition which was presented by German Embassy in coorporation with Porsche Belgrade Ada, as a part of manifestation programme „German Days”. This time „German Days” will be in the light of celebration of 20 years anniversary since Berline Wall was put down, the wish is to make the celebration of this great date in new German history even greater with an exposition of attractive designs. Fall/winter collection 2009/10, consisting of three lines - Be free, In style, Be Berlin, was shown on the date when Berlin wall was put down.
DEJANA MOMCILOVIC UNIFORM AT EXPO 2010. IN SANGAI
The exposed designs that had entered the final selection, actually six designs of Dejana Momcilovic, common work of Dejan Despotovic and Tamara Radivojevic Boskovic, i.e. Sonja Krstic and Snezana Pesic Rajic, Lidija Kljakovic, Milica Stojiljkovic and Medina Honic; after the exposition they announced three awards and final winning solution for design.
First prize was awarded to Dejana Momcilovic, second prizes were awarded to Tamara Radivojevic Boskovic and Dejan Despotovic, while the third prize was given to Medina Honic.
26th BELGRADE FASHION WEEK HAS STARTED !
The importance of this exposition was even greater because it had a humanitarian character and the whole revenue is for the Center for Integration of Youth – Hangout for Children from Streets.
In Cooperation with the Fondation Milena`s home and Milena Pavlovic Barilli Gallery from her native town of Požarevac, the organizers will do their best to, during these seven days of fashion happening as well as with this exposition remind you of Milena magic personality and work.
PRESS COCTAIL HELD
In the presence of large number of media and many public persons, the organizer, Fashion Studio Click announced rich programme which is to be presented from 2nd to 9th of November, when this manifestation is about to happen. Fashion Week shall officially be opened on 2nd of November with a humanitarian exposition of Milena Pavlovic Barilli. Whereas this year is 100 years since Milena Pavlovic Barilli, a lady painter, was born, a person unprecedented in our history of modern arts, FS Click, Fashion Week organiser, has decided to devote this 26th edition to exactly this visionary of dreams and contemplations. On different locations, visitors shall have an opportunity to watch over 20 expositions and domestic fashion companies` programmes (TFY, Bugatti, Fratteli), authorised fashion designers` expositions (Dragana Ognjenovic, Bata Spasojevic, Doda Komad, Suzana Peric, Ana Ljubinkovic, Vladanka Celic, Tijana Pavlov, Tatjana Tatalovic, Viktorija Dzimrevska, Milica Martic, Danka Karovic, FAP graduate students from professor Doda Komad class) as well as expositions of foreign brands present on our market (Hugo Boss, Puma, Staff Jeans, No Excess, Excessive , adidas, Replay and Miss sixty).
This event was attended by Ashok Murty, Lena Bogdanovic, Vuk Brajovic, Dejan Cukic, Ivana Bajic and Vlada Aleksic who are presenting a popular show I have a talent, and many others.
FASHION WEEK CAMPAIGN DEVOTED TO MILENA PAVLOVIĆ BARILLI
During these days, more precisely on 5th of November, it is going to be exactly 100 years since Milena was born and this anniversary has already been celebrated during this whole year with various exibitions, meetings... in this respect, her fashion illustrations will be in the centre of the following Fashion Week campaign. The collection of clothes, with her original fashion illustrations is being prepared. These illustrations were published in American Vogue and other leading fashion magazines from those times (Harper’s Bazzar, Glamour, Charm),. The costumes with the illustrations of our great artist are prepared by designer Vladanka Celić, shoes are designed by Lidija Jovanović, hats by Nataša Filipović, and unique jewllery by Gordana PerenÄević. The City Assembly of Belgrade and Fashion studio Click will, using all these elements, organize a fashion exposition which shall open the following Fashion Week. The importance of this exposition is even greater because it is going to have a humanitarian character and the whole revenue is for the Center for Integration of Youth – Hangout for Children from Streets.
Cooperating with the Fondation and Milena Pavlovic Barilli Gallery from her native town of Požarevac, the organizers will do their best to, during these seven days of fashion happening, remind you of Milena magic personality and work, a lot more about the works and life of this great artist you can find on the web presentation at www.milenapavlovicbarilli.com.
AUTHENTICITY OF THE NATIVE FASHION STAGE!
TRENDS & BRANDS
Publika će moći da pogleda aktuelenu kolekciju jednog od najprestižnijih modnih brendova koji već dugo posluje na našem tržištu - Hugo Boss. Predstaviće se i popularni adidas, Äija su zaštitna lica, izmeÄ‘u ostalih, Novak Äoković i po mnogima, najlepša sportistkinja sveta Ana Ivanović. Fashion Company prikazaće nam kolekcije prestižnih brendova Replay, Miss Sixty. Pogledaćemo i modele jedne od vodećih lifestyle kompanija u dizajnu sportske obuće, garderobe i asesoara Puma. Kompanija N Sport će nam prikazati i ambiciozan muški brend No Excess, grÄki brend Staff Jeans i Excessive, novi ženski brend koji je namenjen samouverenim, mladim, savremenim ženama. U okviru revije „Opsednuti modom” Robne kuće Beograd prikazaće nam brojne atraktivne brendove koje zastupaju na našem tržištu. Domaću modnu industriju braniće popularni TFY, prvi srpsko-španski brend za koji kreira tim dizajnera: Aleksandra Žiravac, Vlada Savić i Bata Spasojević; zatim, Bugatti atraktivan brend donjeg rublja i kupaćih kostima predstaviće svoju aktuelnu kolekciju sa našom poznatom manekenkom Ivanom Kukrić kao svojim zaštitnim licem i Fratteli, brend Äiji su zaštitni znak kožne jakne koje prate najnovije trendove i najmoderniji dizajn evropske i svetske scene.
DRAGANA OGNJENOVIĆ SOFTWARE AT FASHION WEEK
Our famous designer whose creations are not worn only by Belgrade women but also by many ladies out of our country, will traditionally present her collection SOFTWARE at the following Fashion Week. Precise tailoring models and fabrics of the highest quality are Dragana`s signature since her begining of work. For the last few years Dragana`s collections of simple lines, have provoked large media attention, thus her name is almost allways related to prestige and luxurious brands. HP Pavilion Dv6 Entertainment PC will be presented at Dragana Ognjenovic fashion show on 8th November within Belgrade Fashion Week.
This is the first HP portable computer for home usage coming to Serbia. Black Dv6 model will be used as a part of inspiration for new collection show of DO fashion line „Software“. Cooperation between Dragana Ognjenovic and HP Company is the first one made between a designer and a technology company in Serbia, and the show presents a perfect bond between „hardwere“ and „softwere“.
SUZANA PERIĆ AGAIN AT FASHION WEEK-U!
„German days” will this time be marked by 20 years anniversary of bringing down Berlin wall, and the aim is to additionaly make the celebration of this great date in new German history even greater by this show. Suzana Perić fashion show will be presented in Expo XXI Center and this will be a ceremonial closing of 26th Belgrade Fashion Week.
CITY CODE: THE SHOW OF SIEPA OPEN COMPETITION FINALIST AT FASHION WEEK
Since the design and image of the uniforms are important elements of the visual identity of the Pavilion, a great effort is given to design them. The Pavilion theme is At City, and received works are graded by agroup of experts: Doda Komad, a professor at the Faculty of Applied Arts in Belgrade, Igor Todorović, main and responsible editor of Fashion TV SEE, Dragana Ognjenović, a fashion designer, Ašok Murti, stylist, Nenad Radujević, a manager of a fashion studio Click, Dimitrije Tadić, a Councelor for Visual Arts and Multimedia at the Ministry for Culture, Milica Zatezalo, a Chief at Managing Project Sector at the Agency for Foreign Investments and Promotion of SIEPA export, while the president of the comission is Jelena Marjanović, a chief of Techncal Team of Serbia EXPO 2010 and a Deputy Minister at Ministry of Economics and Regional Development. The works of six designers who entered the final selection will be presented at the fashion show within 26th Fashion Week, after that they will choose the best models and announce the winning solution! The winners will, besides rewards, recieve valuable money awards of the amount of 200.000 dinars for the first place, and 150.000 and 100.000 dinars for winning the second and third place.
25th jubilee edition of Fashion Week powered by Sony Ericsson was officially closed on Thursday, 7th March, at club „Magacin”. In the presence of numerous fashion fans and persons from the public scene, the traditional and prestigious BAZART awards were held, special award for the most productive designer, followed by a humanitarian auction.
Eminent jury members gave out awards in following categories: most successful fashion designer - Ana Ljubinkovic; best fashion show - fashion company Nicola’s; most attractive styling in a fashion show - Tijana Pavlov, designer; best female model – award shared between Aleksandra Andjelkovic and Vanja Josic; best male model - Danijel Stevanovic.
The award that can hardly to be repeated the director of Fashion studio Click, Nenad Radujevic, gave to Bata Spasojevic, for the most productive work at the spring Fashion Week. Bata took part in the realisation of the collection for the famous brand TFY (Tiffany), he did the men’s collection for one of the most popular domestic fashion companies – Nicola’s, and he held his individual collection with 55 model appearances.
This evening was also marked by the final auction for the models from the fashion show ,,Dreams of 1001 night”, organised together by Fashion Week and Fund „Katarina Rebraca, within the humanitarian event „Fashion for Cure“. 25 distinguished Serbian designers participated in the show, not only in the role of designers but donators as well, since the profit from the sale of their models goes to charity, for the fight against breast cancer.
With the announcement that the following, 26th Belgrade Fashion Week, will be held at the end of October, the official part of the program was over, and all present stayed in „Magacin” until dawn, enjoying in the closing party of the 25th jubilee edition of mt:s fashion week powered by Sony Ericsson!
FTV AND LEGEND LAUNCH EVENT
After the final night of fashion shows at the Supermarket Store, the Fashion TV and Legend World Wide Launch Event was held at club „Magacin“. The leader of the fashion media sky, FTV, will promote its collection of apparel and accessories with the familiar crystal „F“ through the chain of Legend stores. Since it long ago went beyond the status of international television station dedicated to fashion and modelling, FTV has become the symbol of fashion, shine and glamour. Its trademark diamond, which follows all who love attractive look, exciting parties and jet-set lifestyle, has found its way to apparel in this exclusive FTV collection, now available in Serbia in all Legend stores. Party lasted until dawn.
THE 25TH FASHION WEEK CLOSED
Dejan, Tijana and Tamara are among the most perspective Serbian designers, whose fashion signature gained followers not only in the country but abroad as well. On the final night of the 25th mt:s Fashion Week Powered by Sony Ericsson, they presented their latest authorized collections.
The jubilee edition of Fashion Week was closed with the fashion show by Irena Grahovac, winner of Bazart award for the best fashion show of the previous Fashion Week. Considered by many to be one of the most important fashion designers, Irena Grahovac presented her pret-a-porter collection for fall/winter 09/10. The collection consists of models of fur and leather in black, white and gold. The show raised a lot of attention of the media and among the public were celebrities from the cultural and music circles, fans of Irena’s work.
EXHIBITION BY NATASA SARIC AND NEBOJSA BABIC
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Last night was the official opening and on this occasion Natasa announced her international presentation planned for the next summer. In August Natasa is taking part at the prestigious "Bienal do Porto Santo" contemporary arts biennale in Portugal, whose topic is "Body and soul", with a collection of cravats she designed with the most famous conceptual artist and designer from Lisbon Paulo Eurico Variz. The collection of cravats is inspired by Leonardo’s research of the proportions of human body.
THE 25TH JUBILEE EDITION OF FASHION WEEK OFFICIALLY STARTED
The dreams of 1001 night were brought to life in the creations of 25 eminent designers from the domestic fashion scene and worn by celebrities from the cultural life. The fashion show was organised in cooperation with humanitarian fund „Katarina Rebraca“, whose activities are directed towards raising the awareness of women about the significance of the early detection of breast cancer. In the realization of this project, two compatible women’s topics, fashion and health, were linked in the joint goal to stress the importance of the early detection of this vicious disease and the problem of the insufficiently informed public, because of which more than 1200 women prematurely end their lives each year.
At the official opening of the 25th Belgrade Fashion Week an honorary award was given to Andjelika Slijepcevic, the long-standing professor at the Faculty of Applied Arts in Belgrade and the founder of the Department for contemporary clothing. Professor Slijepcevic is the winner of many renowned domestic and international fashion awards, and the author of countless independent and group exhibitions. The professional circles consider her to be one of the biggest authorities in the region when it comes to fashion.
LEGEND WORLD WIDE presents FTV collection
For this purpose the FTV & Legend launch event will take place on Friday, 29th April, at club Magacin – including a special party and fashion show. It will be announced through this event that FTV collection, in cooperation with fashion brand Legend World Wide, is coming to You. The brand FTV is well known throughout the world as an ambassador of world fashion scene. Since it long ago went beyond the status of international television station dedicated to fashion and modelling, FTV has become the symbol of fashion, shine and glamour. Its trademark diamond, which follows all who love attractive look, exciting parties and jet-set lifestyle, has found its way to apparel in this exclusive FTV collection. FTV collection and its modern, sophisticated cuts, enriched with gold, crystals and everything that „glitters and conquers“, will finally be available at the Serbian market in all Legend stores.
FASHION WEEK PARTY - PRINCESS SUPERSTAR
On Friday, 24th April at 23:00, the first Fashion Week party starts with a special guest star - Princess Superstar. Armed with machines for sound production, instruments and unique lyrics, the 17-year-old Princess published her first demo recording in 1994. Futuristic sound and underground style. That was it! Superstar! Bookings started lining up across the planet – Japan, Barcelona, Berlin, followed by performances alongside music stars N.E.R.D., Bjork, Z-Trip, KRS-1. With the single “Bad Babysitter” she topped the music charts, and the song “F*** me on the dance floor” literally drew music critics insane.
She calls her parties sweaty dance parties, so there you have it: Friday, 24th April, Princess Superstar and “sweaty dance party”, club “Plastic”.
Party dress code by: INSIDEOUT multibrand store* (4a, Nikole Spasica St./ 5-7, Cara Lazara St.)
FOREIGN BRANDS
For the first time Belgrade Fashion Week will present Adidas, Gaastra, Marella, Hugo Boss, N sport that distributes brands Puma, No Excess, Staff jeans, the company Ice Fashion that distributes brands John Richmond and Belstaff, as well as popular brands by fashion centre XYZ - D&G, Armani Jeans, Just Cavalli, Ralph Lauren... along with multibrand store Inside Out that will present its brands.
POINTS OF INTEREST
The 25th edition of Fashion Week has many surprises. To tickle your imagination we have some exclusives. The company ALLEGRA will organise its fashion show on 25th April, and the cover face is TV host Rada Radenovic, who designed several interesting models. If you want to follow world trends when it comes to fashion inventions, do not miss SALSA jeans fashion show on 26th April, since you will be able to see, for the first time in these parts, PUSH up jeans!, regarded as technological wonder since they give the impression of a push up behind, which will be quite an attraction!
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DOMESTIC FASHION BRANDS
The visitors of Fashion Week are especially interested in fashion shows by domestic fashion companies. During seven days of Fashion Week the visitors will have a chance to see fashion shows by fashion companies Nicola’s (designers Maja Nedeljkovic and Bata Spasojevic), TFY (designers Bata Spasojevic, Aleksandra Zeravac, Vlada Savic), Martini Vesto.
DESIGNER COLLECTION
Many fashion designers who can now be regarded top representatives of Belgrade school of fashion first appeared on Fashion Week.
The visitors will have a chance to see fashion shows by: Irena Grahovac, Bata Spasojevic, Ingrid Huljev, Ana Ljubinkovic, Danka Karovic, the students of Belgrade and Paris school ModArt International, Dejana Momcilovic, Tamara Radivojevic, Dejan Despotovic, Tijana Pavlov, as well as fashion shows by New designers - Katarina Kovacevic and Belgrade workshop. The curiosity of this Fashion Week is certainly the arrival of the star of London fashion scene, talented and popular Ana Sekularac.
mt:s Fashion Week Powered by Sony Ericsson
With attendance by many celebrities from public life, the program of this anniversary edition of Fashion Week was announced, which would last from 23rd to 29th April. A fashion show was held with models by a large number of designers who have been supporting this fashion manifestation for years. All models shown at the show had SILVER note, in accordance with the silver anniversary, i.e. the 25th edition of Belgrade Fashion Week.
Mt:s fashion week powered by Sony Ericsson will present the most important fashion companies and designers between the 23rd and 29th April, as well as the most popular foreign brands present at our market, along with talented young designers.
The cocktail was attended by many designers-participants - Bata Spasojevic, Irena Grahovac, Ana Ljubinkovic, Tamara Radivojevic, as well as Katarina Rebraca, Sasha Plecevic-Dr Feelgood, Milos Milovanovic
BAZART`S AWARDS
Belgrade Fashion Week is a fashion event that has enthroned many fashion designers in the region, and is a great and important catwalk for all the upcoming designers. The Bazar magazine gives its contribution to this manifestation by giving out the prestigious BAZART award. This year, the BAZART award has been given for the 13th time. As in previous seasons, awards have been given for the following categories: for the best overall fashion show (Ms. Irena Grahovac), for the best collection (Mr. Aleksandar Protić), for the best male model (Mr. Nikola Bihler), and for the best female model (Ms. Sofija Ajden). The judge panel consisted of Ms. Gordana Ćirić Krstić, professor at the Faculty of Applied Arts, Ms. Ana Leković, fashion designer of Mona, Ms. Dragana Ćosić, editor in chief of Studio B, Ms. Tanja Šikić, fashion journalist of the Serbian Broadcasting corporation (RTS), and Ana Vasiljević – Äokić, stylist at Bazar magazine – and it named the recipients of the award in above mentioned categories on Thursday.
SIEPA`S AWORD
Serbian Investment and Export Promotion Agency – SIEPA, has given an award for the best commercial collection of a domestic manufacturer!
After the foreign journalists have presented our fashion scene abroad, and following the much noticed presentation of our designers at the Rendezvous Fashion Fair in Paris, SIEPA continues to support the development of the fashion scene, business-wise, by establishing an award for the best quality commercial collection of a domestic manufacturer.
The award was given to the TODOR Fashion Company, which also means supporting its presentation at the Fashion Fair in Moscow in February 2009.
BORIS NIKOLIĆ AWARD
For the fist time, the Boris Nikolić award was given for contemporary fashion expression. . By establishing the Boris Nikolić award, Radio-Television B92 and Belgrade Fashion Week wanted, not only to preserve the memory of Mr. Boris Nikolić, long term B92 stylist and FW participant, but also to create a challenge and set criteria in Serbian fashion, of which Mr. Boris Nikolić was surely one of the most talented representatives of the younger generation. Ms. Aleksandra Berić, PR of TV B92, says that TV B92 is proud to have had Mr. Nikolić as a stylist, and the wish of B92 is for this award to help someone achieve his or her goal, and contribute to the development of Serbian fashion with his or her own fashion expression. B92 Media Company decided to give 2,000 EUR to the awarded designer for the preparation of the next collection, and Belgrade Fashion Week will organize the next fashion show free of charge. This closes the production and promotional circle that will enable the most gifted designers with significant aid in their future professional work.
It is believed that this award will carry the meaning, weight, and seriousness of Boris’ incredibly creative work. Having in mind the very distinguished and recognizable trace left on the fashion scene by Mr. Boris Nikolić, a judge panel (Zora Mojsilović, professor at the Faculty of Applied Arts; Nataša Šarić, fashion designer; Suzana Zlatanović, journalist at B92; Irena Mišović, fashion journalist; Igor Todorović, editor in chief of FTV See; and Aleksandra Berić, PR of B92) has decided to give the first award bearing Boris’ name to fashion designer Ms. Tamara Radivojević.
Art Director of TV B92, Mr. Igor Oršolić, was the author of the visual solution of the Boris Nikolić award.
24th BELGRADE FASHION WEEK CLOSED
The ceremonial closing of the 24th Belgrade Fashion Week was held at the Porche Ada salon and included a fashion show of Ms. Dragana Ognjenovic, and her latest collection, SOFTWARE.
The 24th Belgrade Fashion Week lasted for 8 days, and over 50 fashion designers and exhibitors – commercial, independent, young, non-established - took part in this event. Apart from domestic and regional media, this Fashion Week was also followed by journalists from Spain, Germany, Italy, and Greece.
During the Fashion Week, a two-day Forum of Fashion Designers, Clothing Industry and Educational Institutions from South-Eastern Europe was held, in which numerous lecturers from the country and abroad participated, and where an idea to organize the Balkan Fashion Week was initiated.
The next Fashion Week will be a jubilee one. The 25th Belgrade Fashion Week will be held in April next year.
SEE FASHION FUSION
The idea of a regional gathering was initiated as part of the South-East European Fashion Fusion project, which grew as an initiative of four national designer associations: Forum for Fashion, Textile, and Design (Serbia), Fashion Week Study (Bosnia and Herzegovina), Macedonian Fashion Formation (Macedonia) and Association of Fashion Designers (Albania). The goal of the project is precisely the improvement of regional ties and cooperation of fashion designers and industry, as well as the establishment of design, not only as a cultural factor, but also as a more important economic one.
The Regional character of the Forum was additionally supported by guests from Germany (Mr. Hofmann, owner of the Ben Barton Company, New York; Ms. Claudia Ollenhauer-Ries – previous designer in Puma and Hauber; Ms. Marina Glomb, professor and many-year associate and creative director of the Vivienne Westwood Fashion Studio), and Great Britain (WGSN – global on-line service for providing information and analyses on fashion trends), as well as guests from Romania and Bulgaria.
The patron of the project is the German Organization for Technical Cooperation (GTZ) that, together with national designer associations, and in cooperation with the Serbian Chamber of Commerce, Serbian Investment and Export Promotion Agency (SIEPA), and the Click Fashion Studio, organized the mentioned event. The Forum was held during the 24th
GALA OPENING OF THE 24th BECK`S FASHION WEEK
Unfortunately, Boris Nikolić is no longer with us, as he passed away this spring, but he left his models after his departure and thus continued to last through them. He was a recipient of many awards and recognitions, and for years worked as a stylist at the B92 media company.
The wish of the organizers was to mark the 10th anniversary of his work with this fashion show, and to remind the public of the imagination and innovation with which Boris contributed to the Belgrade Fashion Week, developing it in a direction of establishing truly artistic values.
It was for those reasons that, starting this year, the Belgrade Fashion Week in cooperation with the B92 media company, is handing out an award for «contemporary fashion expression», that will bear Boris' name.
The second part of the evening was marked by an unusual fashion show of Bata Spasojević with which this designer marked the tenth anniversary of his work, as well. Apart from participating regularly at the Belgrade Fashion Week, behind him are numerous independent fashion shows and awards on Fashion Fairs, as well as the award for the best collection at the 15th Fashion Week. Bata is also known for the layout of the styling of numerous public personalities.
So, this was just the beginning, and in the coming days we will continue to inform you about the numerous fashion shows of the Belgrade Fashion Week – the most important domestic fashion manifestation.
WORLD WIDE FAMOUS MODEL AT BELGRADE FASHIO WEEK
At the 24th Beck’s Fashion Week, on the fashion show of young designer Dejan Despotović, straight off the London Fashion Week, model Florian Pessenteiner will be featured. The model star of the London Fashion Week, Florian Pessenteiner, is the famous model of many fashion photographers like Joachim Baldauf, Katja Hentschel, Malcom Pate, David Hughes, Mario Mendez, Ben Stockley and others, and Florian's editorials have appeared in magazines like Icon, Vorn, H, Dazed and Confused, Wallpaper, as well as in the Japanese edition of the men's Vogue. His latest professional engagements include campaigns for the Converse brand (for which he did the catalogue) and Dress to Kill Korea.
4. FASHION WEEK
On this occasion MS Click, as the organiser of this manifestation, will prepare press cocktail on the October 14th in SuperSpace Gallery, where will be presented interesting and informative program to present medias and all guests.
Besides the most important names in domestic design that will be presented by the organiser as participants in the upcoming fashion week, the press will find out witch foreign brands are present on our market and whose collections the audience will be able to see, who are the guests from abroad,domestic brands and the accompanying program of this manifestation.
In the presence of journalists, fashion designers and business partners will be announced the whole program of this manifestation.
If you want to be accredited to this manifestation ,contact PR service of MS CLICK or fill out a form clicking on option „press akreditacije“.
NEW ENERGY OF BELGRADE DESIGNERS IN PARIS
Rendez-vous is a fashion design fair in Paris, made as an alternative for young designers who intend to present themselves during the Paris Fashion Week. Today, this manifestation is on a good path to create a reputation as one of the most relevant fashion events in the industry. Apart from the fact that it still represents a group of young fashion designers who are currently trendy, the Rendez-vous manifestation is also a unique opportunity for designers to build up their own brand during the most important season of the fashion calendar (at the time the Paris Fashion Week is taking place).
Nick Jones – the director of the Rendez-vous fair, was in Belgrade during the Fashion Week held in April, when he noticed several interesting designers, and thus the chance to present themselves at this Fair from October 2 to October 5, was given to - Tamara Radivojević, JSP (Jelena and Svetlana Proković), Aleksandar Protić, Slavna Martinović, Evica Milovanov Penezić, and the designer of the Da Lena brand – Sandra Janković.
The stands of our designers were located within the Jeu de Paume Museum. Together with many innovative designers from Brussels, Berlin and other cities, our designers managed to draw attention of the visitors to themselves with their talent and creativity, which was actually the idea of the organizers.
The Retrospective SHOW OF THE CREATIONS OF BORIS NIKOLIC
Boris Nikolić was supposed to celebrate his 10th anniversary this year of his first fashion show at the Belgrade Fashion Week. Until the very last day, he had made great plans for the future, wanting to re-justify, so to speak, the awards he had received for his achievements. Unfortunately, destiny took him away from all of us too soon. In his honor, at the upcoming Fashion Week, the opening on October 22, within the EXPO XXI Center, we shall organize a retrospective fashion show of his creations. We believe that all admirerers of his specific fashion signature and those in love with his specific stripes and the imaginative design will be thrilled. This talented young man with a perspective has left a long-lasting mark on the Belgrade fashion scene, and the Belgrade Fashion Week will not be the same without him. We are looking forward to this fashion show because, in a symbolic way, Boris will once again be among us.
THE STAR OF THE LONDON FASHION SCENE
Ana Šekularac is a special guest of the upcoming Fashion Week. She is one of our most successful young designers living and working abroad, and at the recently held London Fashion Week she again had a very prominent fashion show. In London, Ana presented her spring-summer 2009 collection, which got an excellent review by the fashion critics, and the show itself was attended by many known personalities of the world's show business. Ana Šekularac presented her fashion brand for the first time in 2005 in Belgrade, and she debuted at the London Fashion Week in February last year, when she was voted as an heiress to the famous Armani. The known British paper, Observer, made a comparison of the talented designer to the famous fashion designer, emphasizing that her time has yet to come. The critiques of her fashion show were published in the following magazines: Vogue, Stella, Grazia, Flux, and daily papers Daily Mail, Telegraph. We believe that her fashion show will be a true regale for the domestic audience, since her creations are worn by numerous famous personalities : Victoria Beckham, Roisin Murphy (Moloko), Alice Dellal the famous London jet-setter and many others.
CAMPAIGN IMAGE
GALA OPENING OF THE 23RD BECK’S FASHION WEEK
Last night at Grand Casino 23rd Beck’s Fashion Week was opened by the fashion show of famous Italian designer Roberto Cavalli. In the packed hall the audience had opportunity to see the Class collection and see why extra tickets were so wanted these days. Glamorous, with many celebrities attending the show, the opening was on the level of the most prestigious domestic fashion manifestation. In the next 8 days 23rd Beck’s Fashion Week will present the ideas of almost 50 domestic and foreign designers and brands. This edition of the Fashion Week will have the record number of journalist from abroad: Greece, Spain, Norway, France, all ex Yugoslav republics. What’s the most important for domestic designers is the fact that representatives of the French Fashion Fair who will get to know the work of our designers and eventually invite some of them to France will attend 23rd Beck's Fashion Week.
IN MEMORIAM BORIS NIKOLIĆ (1974–2008)
We admired his sophisticated collections of unusual names, from the first one - Introspective (1998) through Exorcism (2000), ), The Consequences of Falling` and Tea or Coffee? (2002), LoveSexDevotion (2003), Attack of the Superstar Wannabe Nation (2004), Breakfast on the Grass and I Finally Get to See Marilyn ... (2005), May I Love You? Asked the Swallow Who Liked to get Right to the Point, ... (2006), up to, unfortunately, the last one - Midnight in a Perfect World (2007).
Nikolić was the finalist of the Smirnoff Fashion Award in 1998, 1999 and 2001 and the triple winner of BazArt Award in the category of the most successful designer at the Fashion Week. He was the co owner of the of the Peekaboo designer studio together with talented designer Ana Ljubinković. He was the stylist for the B92 TV channel for many years.
The Belgrade fashion scene lost one of its the most talented designers, the one who supported the idea of our fashion scene according world’s standards by his work, talent and energy.
This talented young man, always decent, moderate and positive, left deep, recognizable stamp on Belgrade Fashion Week which will not be the same without him.
BELGRADE DAYS AND FASHION WEEK
BELGRADE DAYS will be held from April 16th up to April 19th under the motto BELGRADE IS WORLD. An artist came to an interesting and accidental discovery: the map of Belgrade and the map of the world reveal one interesting coincidence when overlapped – the inhabited parts of the world overlap with inhabited parts of Belgrade.
Since the opening of the Beck’s Fashion Week coincides with the timing of this manifestation and since the Belgrade Fashion Week is the member of the world’s fashion family, it is natural that part of the program is going to be realized within Fashion Week.
Namely, the Faculty of Drama Arts overlaps with Hollywood on the map mentioned above. That is why fashion performance by Tijana Pavlov and Dejan Despotovic will take place at the Faculty on April 17th (its anniversary). The Faculty will also host the competition for the BEST HOLLYWOOD DOUBLE.
The jury will select two competitors who look the most like some famous Hollywod actor/actress. The winners will be awarded with journey to Hollywood.
THE CAMPAIGN FOR THE 23TH BECKS'S FASHION WEEK IS READY!
This time the shooting took place in Prostor (Space) photo studio, and all was in hands of renown fashion phootgrapher Miša Obradović. Styling was done by Bata Spasojević, make up artist was Marko Nikolić, and leading roles were given to Fashion Studio Click's models: recognizable Andrijana Belović and Andrija Bikić who achieved the career of the world top model.
BOGOMIR DORINGER, the Serbian designer, currently resident of Amsterdam and the “offspring” of the Belgrade Fashion Week, got the award for the best video in category of women wear and video clip at the World Fashion Film Festival in Berlin on January 30th. International jury of fashion, music and film experts decided that Bogomir's work Déranger, which marked the previous, 22nd Belgrade Fashion Week, was the best. This award (worthy sewing machine of the PFAFF company as well as presentation at the Paris Fashion Week), is very important not only for Doringer as a multimedia artist but for domestic fashion scene too. What else is to be said than – bravo Bogomir!
More at www.internationaldesignerswork.com
DRESSING
Dressing
Starting March the 1st, the devotees of fashion design will be able to enjoy the pieces of three young domestic lady designers - Nataša Šarić, Katarina Puzić and Ana Grebec – who opened their store at DobraÄina 37 street (close to already existing store of Tamara Radivojević). These talented designers have been presented their work for years now at the Belgrade Fashion Week. They will sell their creations at one place now. Exclusive clothing pieces signed by these three interesting and well renown designers who dominate the Belgrade fashion scene now can be a DRESSING for your fashion combinations! It seems that Dorćol is becoming the top shopping destination.
PRESS COCKTAIL AND OPENING OF THE EXHIBITION
GRAND OPENING
CHARITABLE FASHION SHOW
The breast cancer is the most frequent malignant tumor in women. In our country, every 12th woman get breast cancer and the number of ill women is growing. Breast cancer is also one of the main causes behind premature death of women in Serbia. 25 women out of 100 diagnosed by cancer have the breast cancer, and more than two thirds of them have their cancer diagnosed too late. Every woman could get it and the risk is getting higher in older women. There are certain factors that can increase the risk of getting the breast cancers. However, most of women with breast cancer do not have any of known risk factors.
More about Foundation and its actions planned for October (month dedicated to fight against breast cancer) can be found at www.rebracafond.org
TRENDS FASHION SHOW
what is trendy and how we should look like the next season we will be able to see at the Trends Fashion Show. Fashion editors of license magazines ELLE, GRAZIA, COSMOPOLITAN and JOY will present their views of modern girls and women. Iva Stefanović, Lara Milanović, Igor Todorović and SrÄ‘an Šveljo will face a difficult task to present trendy girls in the best possible way.
SIEPA
At this year Panten Beauty Awards the special award for the best young designer was awarded. The jury consisted of Igor Todorović, the fashion editor of Cosmopolitan; Boris Nikolić, fashion designer; Dijana Macura, professor at the Academy of Visual Arts; Ašok Murti, the stylist; Irena Mišović, the fashion journalist; and Nenad Radujević, the author of Belgrade Fashion Week, unanimoulsy decided to award Tijana Pavlov. On that ocassion Fashion Studio Click will present Tijana with a fashion show at the upcoming 22nd Beck’s Fashion Week which will be held from October 22nd to October 29th 2007.
Bazart Awards were awarded to the best participants of the Beck’s Fashion Week on Friday, April 27th at 9 pm in New York Club of Intercontinental Hotel. Namely, editorial staff of Bazar magazine awarded BAZART Awards for the most successful designer, the best fashion show and the best models at Beck’s Fashion Week. Jury formed by the editor staff of the prestigious fashion magazine - Gordana Ćirić Krstić, fashion designer, Dragana Ćosić, journalist of Studio B, Andrija ÐorÄ‘ević, the president of the Union of the Models of Serbia, Tanja Šikić, fashion journalist of RTS and Vlada Savić, fashion editor of Bazar, has seen all fashion shows and thereafter decided who was the best.
• the best fashion show – The Faculty of Applied Arts (Belgrade) and ENSAD (Paris)
• the best collection – Aleksandar Protić
• the best female model – ÄurÄ‘a Stoiljković
• the best male model – Nikola Vukotić
After the ceremony the Beck’s cocktail party was held for the successfully ended Fashion Week.
GLAMOROUS CLOSING OF 21th BECK`S FASHION WEEK BY D.O. FASHION SHOW
D.O. has presented her Software collection spring/summer 2007 in the beautiful interior of the French Embassy and in the presence of numerous media representatives from Serbia and abroad.
Software brand was founded in April 2002. It’s a line of small, limited editions which means that models are changed every month and some of them are never to be seen in stores again. Software is the collection made of imported, top quality fabrics. The concept of the collection is compatibility, design and quality along with moderate prices.
Software collection goes with accessories under the same name (bags, footwear and stockings).
After the fashion show the French ambassador and his wife throw the cocktail for media representatives and many domestic celebrities who were invited to the fashion show.
THE MOST ORIGINAL DEJAN DESPOTOVIC
After Black&White fashion show Dejan Despotović got the support from the Imperial Tobacco Company for the next Fashion Week.
Eighteen leading domestic designers of younger generation, among them already well known Nataša Šarić, Jelena and Svetlana Proković, Darko Kostić, Slobodan Mihajlović, Bata Spasojević, Valentina Obradović, StevanÄević sisters, Ana Ljubinković and others were inspired by eternal fashion topic of black and white contrast. The additional inspiration came from world wide famous designer Ora Ito who worked on the same subject with some of the world’s most popular brands - Davidoff, Adidas, Alfa Romeo …
The jury of the following nine members
- Ružica Mevorah – the editor in chief of BLIC ŽENA
- Ivana Živkov Stambolić – the editor in chief of ANA
- Marina Kosanović – the editor in chief of ELLE
- Zorica Kranović – the editor of POLITIKA’s page for women
- Ljiljana Jovanović – fashion editor of BAZAR
- Srdjan Šveljo – fashion editor of JOY
- Igor Todorović – fashion editor of COPOLITAN
- Lara Milanović – fashion editor of GRAZIA
- Olja Ivanjicki – artist
Had a difficult task to decide who among designers was the most original. They decided for Dejan Despotović. He was awarded by Imperial Tobacco Company which will help him to make entire collection for the next Fashion Week. Thus Imperial Tobacco wants to strengthen the unbreakable connection between Davidoff and high style.
BELGRADE FASHION WEEK PARTIES
21st Beck’s Fashion Week will pass again in the spirit of great fun and night life. During 21st Beck’s Fashion Week four major parties will take place...
Wednesday, April 11th, 25th of May Museum:
After the opening BLACK&WHITE fashion show the opening Fashion Week party will take place at the very same venue. The special guest star is DJ Bruno from Ibiza, the resident of Cafe del Mar and author of world wide famous Cafe del Mar music compilations.
Thursday, April 12th, Magacin club:
After the fashion show of DIESEL brand in Magacin club, the big DIESEL party will take place at the same venue.
Saturday, April 14th, VIP room of Genex Impuls Hall:
TAKE CELEBRITIES’ PULSE is the birthday party of Blic Puls weekly that will take place in VIP room of Genex Impuls Hall after the fashion show The City Pulse by Predrag Vukašinović (for GETTO fashion company). With this party Blic Puls is going to mark its first birtday. Many Serbian celebrities are expected to come.
Sunday, April 15th, Havana club:
After the fashion show of Nataša Šarić (for Passage fashion company) which is inspired by Cuba and Cuban lifestyle, the big latino party will take place at the same venue.
PRESS CONFERENCE
After the coctail club Music was the venue of the Beck’s Fashion Party.
BECK'S CHOICE - FASHION
Beck’s Fashion Experience has gave the opportunity to designers world wide to present their collections through fashion shows within show room at Lafayete gallery in Berlin and starting this March they will have regular display in the special Beck’s Fashion Experience store in Berlin. The store will display parts of collections, limited editions and unique items but accessoirs from designers promoted through Beck’s Fashion Experience too.
